What is Yemeksepeti?
Yemeksepeti: The Pioneer of Online Food Delivery in Türkiye
Yemeksepeti is the first and leading online food delivery platform in Türkiye, fundamentally changing how millions of people order food. Founded in 2001 by Nevzat Aydın and his partners, it started as a small startup in Istanbul and grew into a national icon. Today, as part of the global Delivery Hero network, Yemeksepeti serves over 30 million users across all 81 provinces of Türkiye.
A Trailblazing Success Story: From 2001 to Global Exit
The evolution of Yemeksepeti is a cornerstone of the Turkish internet history:
- The Early Days: Launched at a time when internet penetration was low, the platform aimed to digitize the traditional phone-order system for restaurants.
- The Record-Breaking Acquisition: In 2015, the Berlin-based global giant Delivery Hero acquired Yemeksepeti for $589 million, which was the largest acquisition in the Turkish tech sector at that time.
- Brand Evolution: In 2021, the company refreshed its visual identity, adopting the global pink branding of Delivery Hero while maintaining its local name and heritage.
The “Quick Commerce” Revolution: More Than Just Meals
Yemeksepeti has expanded its business model beyond restaurant delivery to become a leader in “q-commerce” (quick commerce):
- Yemeksepeti Restaurant: The core service connecting users to over 90,000 partner restaurants, from local kebap houses to global fast-food chains.
- Yemeksepeti Market: A rapid grocery delivery service operating through a network of “dark stores,” delivering thousands of supermarket items within minutes.
- Yemeksepeti Mahalle: A localized marketplace that allows users to shop from neighborhood businesses such as greengrocers, butchers, and bakeries.
Technology and Social Responsibility
With a workforce of thousands, including a massive team of software engineers, Yemeksepeti uses advanced AI to optimize delivery routes and personalize user experiences. The company is also committed to sustainability, launching initiatives like the “Green Check” to encourage eco-friendly packaging and supporting various social causes through its wide reaching platform.
Frequently Asked Questions (FAQ) about Yemeksepeti
1. Who is the founder of Yemeksepeti?
Yemeksepeti was founded by Nevzat Aydın, Melih Ödemiş, Gökhan Akan, and Cem Nufusi in 2001. Nevzat Aydın served as the CEO for 20 years until his departure in 2021.
Yemeksepeti was founded by Nevzat Aydın, Melih Ödemiş, Gökhan Akan, and Cem Nufusi in 2001. Nevzat Aydın served as the CEO for 20 years until his departure in 2021.
2. Does Delivery Hero own Yemeksepeti?
Yes, Delivery Hero, the world’s leading local delivery platform, acquired Yemeksepeti in 2015. It remains a subsidiary of the Berlin-based group.
Yes, Delivery Hero, the world’s leading local delivery platform, acquired Yemeksepeti in 2015. It remains a subsidiary of the Berlin-based group.
3. What is Yemeksepeti Market?
Yemeksepeti Market (formerly known as Banabi) is the platform’s rapid grocery delivery service. It uses its own inventory and warehouses to deliver household essentials to customers in approximately 15-20 minutes.
Yemeksepeti Market (formerly known as Banabi) is the platform’s rapid grocery delivery service. It uses its own inventory and warehouses to deliver household essentials to customers in approximately 15-20 minutes.
4. How many restaurants are on Yemeksepeti?
As of 2024, Yemeksepeti partners with more than 90,000 restaurants across all 81 cities in Türkiye, offering the widest culinary variety in the country.
As of 2024, Yemeksepeti partners with more than 90,000 restaurants across all 81 cities in Türkiye, offering the widest culinary variety in the country.
5. What is “Yemeksepeti Mahalle”?
Yemeksepeti Mahalle is a service that digitalizes local neighborhood shops. It allows users to order from their favorite local butcher, florist, or pet shop through the Yemeksepeti app.
Yemeksepeti Mahalle is a service that digitalizes local neighborhood shops. It allows users to order from their favorite local butcher, florist, or pet shop through the Yemeksepeti app.
6. Where is Yemeksepeti’s headquarters?
The company is headquartered in a high-tech office building known as “Yemeksepeti Park” in Levent, Istanbul.
The company is headquartered in a high-tech office building known as “Yemeksepeti Park” in Levent, Istanbul.
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