What is Hepsiburada?

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Last Updated on August 09, 2026 by Biography

Hepsiburada: The Digital Shopping Giant of the Silk Road

Hepsiburada is one of the largest e-commerce platforms in Türkiye and the surrounding region, serving as a pioneer in the digitalization of retail. Founded in 2000 by visionary entrepreneur Hanzade Doğan, the platform has grown into a massive ecosystem that offers everything from electronics and fashion to groceries and flight tickets. In 2021, Hepsiburada made history by becoming the first and only Turkish company to be listed on the NASDAQ stock exchange.

A Journey of Digital Transformation: From 2000 to NASDAQ

The story of Hepsiburada is a testament to the growth of the Turkish tech ecosystem:
  • The Foundation: Launched under the umbrella of Doğan Online, Hepsiburada was created to bring the convenience of online shopping to every household in Türkiye.
  • Global Recognition: On July 1, 2021, the company went public on the NASDAQ Global Select Market, marking a monumental milestone for Turkish entrepreneurship on the global stage.
  • The Super App Vision: Hepsiburada has evolved into a “Super App,” integrating logistics, fintech, and lifestyle services into a single user-centric platform.

The Hepsiburada Ecosystem: More Than E-Commerce

The platform’s success is driven by its integrated subsidiaries that solve complex logistics and financial challenges:
  • Hepsijet: A high-tech logistics network providing fast and flexible delivery services, including “Next Day” and “Scheduled” delivery.
  • Hepsipay: A leading fintech player offering digital wallet services, “Buy Now Pay Later” (BNPL) options, and secure payment solutions.
  • HepsiAd: An ad-tech platform that helps brands and sellers reach their target audiences through data-driven advertising.
  • Hepsiburada Market: A rapid grocery delivery service that brings thousands of supermarket products to customers’ doors.
  • Hepsifly: A travel portal for booking domestic and international flight tickets.

Empowering Women and SMEs

Through its “Technology Empowerment for Women Entrepreneurs” program, Hepsiburada has supported over 50,000 women-led businesses, providing them with the digital tools and training needed to succeed in the modern marketplace. This commitment to social impact is a core pillar of the company’s corporate identity.

Frequently Asked Questions (FAQ) about Hepsiburada

1. Who is the founder of Hepsiburada?
Hepsiburada was founded by Hanzade Doğan in 2000. She is widely regarded as one of the most successful female entrepreneurs and tech leaders in the EMEA region.
2. Is Hepsiburada a public company?
Yes, Hepsiburada is a publicly traded company. It made its debut on the NASDAQ (ticker: HEPS) in 2021, becoming the first Turkish company to list on this prestigious US exchange.
3. What does “Hepsiburada” mean?
In Turkish, “Hepsiburada” literally means “Everything is here,” reflecting the platform’s goal of being a one-stop-shop for all consumer needs.
4. Does Hepsiburada deliver internationally?
While its primary operations are in Türkiye, Hepsiburada has expanded its reach through Hepsiglobal, enabling international shipping to various countries and helping Turkish sellers export their products.
5. What is Hepsipay?
Hepsipay is the digital wallet and fintech arm of Hepsiburada. It allows users to store money, make quick payments, and access credit options like installment plans without a credit card.
6. Where is Hepsiburada’s headquarters?
The company’s headquarters, known as the Hepsiburada Operasyon Merkezi, is located in Istanbul, Türkiye.
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